How We Research

Our Research Methodology

We label the confidence behind every claim we publish. This is how we research land, what counts as a source, and how we tell you what is verified versus what still needs checking.

Reviewed September 2026 against official North Carolina records

The Process

How we research a parcel or market

1. Locate the record

Confirm the parcel, its owner, and its location from official county sources.

2. Verify ownership & title

Check the Register of Deeds, tax record, and any recorded issues.

3. Assess access & use

Review road access, zoning, and highest-and-best use for the parcel.

4. Value honestly

Compare against recent, like-kind sales. If comps are thin, we say so.

Evidence Classes

How we label confidence

Every claim we publish falls into one of these classes. Where a claim is not yet verified, we say so clearly rather than assert it as fact.

Owner Reported

Information provided by the landowner themselves, such as parcel size, history, or intended use.

Public Record

Information from official public records — county Register of Deeds, GIS, tax administration, or planning offices.

Third-Party Source

A source outside the company and outside official records, such as an industry directory or report.

Verified Document

A specific document (deed, plat, survey, or tax record) reviewed directly to confirm a detail.

Professional Opinion

A judgement from a qualified professional, clearly labeled as an opinion rather than a fact.

Requires Verification

Information we flag as unconfirmed — it needs checking before you rely on it for a decision.

Reviewed September 2026 against official North Carolina records

Sources

What counts as a source

We prefer official, primary records. When we rely on outside information, we label it and, where relevant, link to it.

Official county records

Register of Deeds, GIS, tax administration, and planning offices — our primary evidence.

State and federal records

State boards, land records, and federal databases where they apply to a parcel.

The landowner

What the owner tells us is valued but labeled as reported, not independently verified.

Reviewed September 2026 against official North Carolina records

Have a question about your land?

Put our research to work on your parcel

We'll apply the same methodology to your land and give you an honest, no-obligation read.